Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights

How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.

Case Studies & Reports

Case Study

How to Seize Fashion’s Gaming Opportunity — Download the Case Study

November 2021

Report

The Opportunity in Digital Fashion and Avatars Report — BoF Insights

November 2021

Case Study

Livestreaming: How Brands Can Make It Work — Download the Case Study

September 2021

Latest News & Analysis

Fashion’s New Approach to Setting Prices

Artificial intelligence is replacing intuition when it comes to determining what shoppers will pay.

Can The Metaverse Transform Fashion Business Models?

There may be a better analogy than e-commerce to size up fashion’s metaverse opportunity: will it be more like streaming or 3D movies?

Fashion’s Metaverse Dilemma: Dip a Toe or Wait and See?

If brands are going to experiment, now is arguably the time to test and learn, but nobody wants to look bad, least of all carefully cultivated fashion brands.

Rental Platform By Rotation Raises $3 Million

Investors are eyeing the peer-to-peer model in rental because of its low cost structure.

How Brands Are Using NFTs to Keep Customers Hooked

Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.

3DLook Launches New Virtual Fitting Room Tool

The start-up’s automated product, available via a Shopify plug-in, shortens the time it takes for a brand to implement a virtual fitting room solution from months to about a week.

Lessons From Metaverse Fashion Week

Brands such as Tommy Hilfiger and Dolce & Gabbana were among those to test the virtual waters, encountering challenges like low-quality visuals as well as some opportunities.

BoF Professional Summit: New Frontiers in Fashion and Technology

Join us on May 4, 2022 at The Times Center, New York.

At Brandlive, Evolving the Digital Showroom Experience

The digital events company, which has hosted the likes of Adidas and Levi’s, co-developed its new Showrooms product with Nike to deliver a best-in-class digital experience for brand stakeholders. BoF learns more.

How Ukraine’s Fashion-Tech Community Is Adapting to War

Ukraine’s strength in technology and creativity have led to a burgeoning fashion-tech sector. The Russian assault has now put its future at risk.

What Digital IDs Can Do for Fashion

Proponents of the effort to give every item its own digital identity say they’ll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first.

Highsnobiety’s Newest Venture is an NFT Studio

A team dedicated to web3 projects will be creating NFTs for Highsnobiety and helping brands execute their own projects by providing creative and technical assistance.

The News in Brief

Shopify, Andreessen Invest in Flexport at $8 Billion Valuation

Flexport’s valuation more than doubled to $8 billion on Monday after a funding round led by venture capital firms Andreessen Horowitz and MSD Partners, as logistics companies attract investors amid the pandemic-led global supply-chain disruptions.

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