Artificial intelligence is replacing intuition when it comes to determining what shoppers will pay.

Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.

Craftsmanship has become a hot topic in the fashion industry in recent years as luxury brands move to secure their supply chains and underscore the craft credentials that set them apart from more mass market propositions.

The Spanish fast fashion retailer will grow its international footprint in the coming years with a focus on the US market.